Sophie Black

Sophie is passionate about telling meaningful stories with imagination, empathy, and humour. With 15 years of experience in various creative roles across the media industry in New Zealand and the UK, Soph has collaborated with global and national brands, leading creative efforts on large campaigns and building lasting relationships.

Her most fulfilling projects have been those with a social impact, whether supporting the blind and low-vision community, raising awareness about mental health, or encouraging rangatahi to vote.

Strong communication and collaboration skills are key strengths, whether working closely with colleagues, clients, and production teams or transforming complex ideas into compelling narratives that resonate with audiences.

“The main thing I hear about my work is that it has heart. Moving an audience to feel something – happy, sad, angry, whatever – connecting on an emotional level is always my goal.“